First Time Exhibitors and Experienced Artists
DISPLAY AREA — This is as much a part of marketing as advertising!
Plan out how you will exhibit your work — BEFORE you arrive at the venue.
Most venues do NOT provide exhibit materials; plan ahead what you will use to show off your work to its fullest.
Do you need tables? Portable walls? Electricity for Lighting?
Table covers provide a clean surface to exhibit your wares AND hide your storage below the table. Unless you have really large table covers, use two to completely cover the front view of your table.
Keep extra art tucked away to fill in blank spaces when sales are made.
TIP: Put your table on risers and get your items closer to eye level. Higher tables also make it more comfortable for your visitors to stay with you longer.
Consider using your storage bins (stacked and covered) as small tables to show small items.
Use vertical AND horizontal space to show off your work. Your work shows better when there are several levels to your display.
Bring your BEST work and proudly display it.
TIP: Bring the artwork you used as your catalog image and FEATURE it as SPECIAL. Many people come to your booth specifically to see the catalog art.
Plan for area(s) on the table or wall to promote yourself.
TIP: Exhibits look professional with ample white space between your pieces. When you cram too many pieces together, visitors don’t get to see more of your work, they actually see LESS of it.
Bring a TALL chair. Tall chairs allow you to look visitors in the eye for better customer service. Folding camp chairs might be easy to haul, but when seated in a slouchy chair, your eyes are at naval height (or a lower region!) of your visitors. Many venues do not allow garden or camp chairs.
TIP: Stand up and Make EYE contact.
Put away your phone unless you are using it to calculate price or take payment. Nothing turns off potential sales than the appearance that you don’t care.
Take photos of your booth. Remember the parts that worked well and change those that didn’t. Use photos from previous crawls and events in your marketing campaign and/or applications.
Market yourself — before, during, and after the show.
Send out email blitz announcements BEFORE your show. List your show(s) on Facebook, Twitter, and all social media that you follow. Post images of your work. If you have new pieces that you plan to introduce at the show, MAKE A BIG DEAL OUT OF IT!
Bring plenty of business cards!
Print out a list of future shows and pass them out to whoever will take them!
Ask visitors to sign a guest book to build your contact list and support base. Consider a drawing to entice visitors to give you their email. (Sign here for a chance to win “XXX.”)
Get the name and contact info of buyers!
After the show, send email notes to visitors who purchased your work and those who gave you their email addresses and THANK them for their support! (Always include a means to unsubscribe in your emails).
For more “Tips” on marketing see: